Posts In: small business

Yoga One was so excited to celebrate with our neighbors and neighboring businesses at an Open House this month! The 1920 Fort Stockton Building has been many things over the years, and we’re proud to represent its next chapter. We wish a hearty welcome to the newly opened Wolf in the Woods Wine Bar.

Flashbacks from Yoga One founders Amy and Michael Caldwell on how they nurtured a family-owned business and a thriving yoga community.

Amy Caldwell reviewing iYoga Premium app

The vast warehouse was drafty and cold. Perfect for Amy. She was dressed in a black bodysuit with a hood and covered in electrodes. Over the next few hours, Amy generated plenty of heat as she demoed over 190 yoga poses. Total badass!

It was the spring of 2011 (I believe) and a couple of weeks prior, we had received a phone call from Niall Johnson at Scotland based 3D4Medical inquiring if we were interested in collaborating on a yoga app. Yes! Following a brief brainstorming session, production got underway. I was responsible for monitoring alignment and angles. 

Pendulum, the motion capture crew, was known for helping to render high quality video games. They demonstrated their skill creating a superhero type avatar for Amy that was projected onto a large screen as she did the poses. Ultimately, for the iYoga Premium app, Pendulum processed over 340,000 frames of motion capture, rendered over 50 million frames and delivered 8.7 hours for the final video to bring the virtual yoga teacher Amy to life!

“It was surreal to see my movements in real time displayed on a huge screen,” Amy said. “The whole process reinforced for me that yoga is as much a moving meditation as it is a physical activity. The stage was freezing and the motion capture suit was a little constricting. The conditions were challenging, but I quickly got into a rhythm and focused on my breath to stay centered.” Amy was exhausted but exuberant about the project’s future. 

Yet there was more work to be done. Amy recorded the voice over instruction for each and every pose and each and every sequence she put together. In the end, there are 16 different sequences students can follow, or you can create your own – all with Amy’s vocal guidance.

Finally, Amy and our friend, physical therapist, and fellow yogi Rachel Krentzman (author of Yoga for a Healthy Back and Scoliosis, Yoga Therapy and the Art of Letting Go) broke down the anatomy of each pose. They notated when muscles were contracting, stretching, or both – one by one, for nearly 200 poses! They included the English and Sanskrit pose names, contraindications, pose difficulty level and category, ie.  standing, seated, etc. Needless to say, it was an intense labor of love.

Upon release, iYoga Premium had over 15,000 downloads in the first month and topped Apple’s world-wide Health and Fitness paid app list. The app received positive press in Yoga Journal and Amy was interviewed and featured in Pacific Magazine, among others. In 2016, iYoga Premium won Health Line’s Best App award.

There were some technical limitations, for example, the avatar always needs to come back to Tadasana (mountain poses) during the sequencing.  

Some years later, we came full circle and held a class at the studio and projected the app onto the wall and let virtual Amy lead the class with actual Amy offering enhancements.

Flashbacks from Yoga One founders Amy and Michael Caldwell on how they nurtured a family-owned business and a thriving yoga community.

Amy was pregnant with who would turn out to be our daughter Raya (aka da Rula). Realizing that travel in the near future would be challenging, Amy booked a flight to attend a Yoga Journal conference in San Francisco. The thought of participating in classes with inspirational teachers while also being liberated from daily responsibilities for the weekend sounded too sublime to skip! 

After a pleasant practice with some hundred other yoga aficionados, Amy was approached by a man with a ponytail who had been practicing behind her during class. He introduced himself as Todd Jones, the senior editor for Yoga Journal magazine*. 

Jones thought Amy had a nice asana practice and wanted to know if she would be interested in doing a photoshoot at some point. They exchanged information and Amy returned to San Diego where she resumed nurturing Yoga One and planning for the arrival of our first child. (Second, if you count the studio).

Amy’s first overnight away from baby took place when Raya was 10 months old. Amy was back in San Francisco holding deep yoga poses for extended periods of time and having to take breaks during the shoot to pump milk.

On this first shoot, taken by David Martinez, Amy posed for a seven page “home practice section” on how to work up to Pincha Mayurasana (Feathered Peacock Pose). 

She would return to San Francisco just a year later for two cover shots taken by acclaimed dance photographer Lois Greenfield. One of the shots was eventually used for the Yoga Journal’s 30th anniversary edition. 

Some time after the publications, Amy received an email from an individual who had seen her on the cover and wanted to know, not what her favorite yoga pose or book was, but about her shoe size. She does have very nice feet!

* A magazine is a collection of words and photographs that the reader can hold in their hand and typically comes with pages that can be turned.

Give the Gift of Yoga

December 15, 2018

Wishing you healthy, happy holidays
from all of us at Yoga One!

The above words are how students have described feeling after practicing at Yoga One!

Give the gifts of Yoga and Massage!

Special holiday offers available until December 21st:
 10 Yoga Classes for only $120
(normally $187, SAVE $67!)*
Click here and use promo code: cheers
*Package expires 6 months from the first class attended (not from purchase date).
No refunds or extensions. Must be purchased by December 21st.

Gift Certificates are also available in any denomination.

Click here for Yoga One holiday schedule.

A brief history of the award-winning studio Yoga One in downtown San Diego (with a mission to help as many people as possible live healthier and happier lives and a strong focus on community-building) as told through the eyes of its loving parents and Founders, Amy and Michael Caldwell.

An interview between Michael Caldwell, Co-Owner, and Laura McCorry, Yoga One Blog Master.

Laura McCorry: Many of us have heard the story about you and Amy falling in love, wanting to travel the world, selling all your possessions, picking a country that started with “A” and apple picking in Australia which set you both on the path to yoga. When did you decide to become yoga teachers? 

Michael Caldwell: By the time we were in Nepal we were pretty serious about our yoga practice, meaning we did it whenever we could. Finding time was a challenge because we were trekking to Mt. Everest base camp. That generally meant walking all day until we found some nice family to take us in. Dahl batt and rice was the standard for dinner. With a full belly we almost always immediately crashed, exhausted and satisfied on the first available horizontal surface.

It was in one of these welcoming accommodations with a handful of other travels, including James, Teddy “McChocolate”, and Richard, that we found ourselves with a little extra time and energy. Somehow it came up that we’d been practicing yoga. And since Amy has always been more advanced than Michael, she was coaxed into leading the group. That, as we can recall, was the first class she ever taught.

LM: When did Michael start teaching?

MC: Right. Michael didn’t start teaching until a couple of years after Amy. Yoga One was up and running and we had picked up some corporate classes. We didn’t have enough teachers to cover one of our classes at Cox Communications, so Michael had to do it. And he’s been teaching with decreasing reluctance ever since.

LM: Why not just teach yoga at the park or at other studios? When did you know you wanted to start a small business and open a yoga studio together? That must have taken a huge leap of faith. 

MC: Amy was teaching in the park and at dance studios, etc. The Yoga One studio was originally party of the adjacent gym, at that time called Body Works. When it got cold outside, Amy moved her growing park yoga class around town trying to find a reliable space. Over time, the classes were doing so well that Rich Roe, the gym’s owner, suggested we sublease it from him and start our own studio. So that’s what we did. It was very organic so it didn’t really require much of a leap of faith, just a lot of hard work and love.

LM: You both teach yoga and you both make business decisions, would you describe your roles in similar or different terms? 

MC: Amy was the big boss until we had our first child. Then Michael took over most of the day to day business operations with Amy looking over his shoulder to make sure he was doing it right. Amy still keeps her eyes on things but increasingly she is focused on preparing and leading the Yoga One Teacher Training courses, which now happen up to three to four times a year (including the courses at SDSU / ARC).

LM: Work-life balance is a huge concern for so many right now, especially among millennials. How have you worked to preserve a healthy work-life balance over the years? 

MC: Lots of deep breaths! Like our yoga practice, finding that balance requires constant attention. When we realize we are overdoing the work aspect, as quickly as possible we attempt to swing back to the life side. In order to be as available as possible for our children, we mostly work from home. And we’ve argued about establishing work spaces and times in which it was ok and not ok to talk about “business.”

When you operate a small business the work is never done and when your work partner is also your spouse there is never any out of the office time… when you combine those elements and also work from home, finding balance is a tight wire act. So now we try not to talk about work in bed!

Yoga One is our first baby and initially required all of our attention at all hours. Now 15 years later, the studio is a little more self sufficient but still acts up from time to time like any teenager. When it needs us, we want to be there for it. The fact that we love what we do and the people we do it with helps tremendously.

We always want to be learning and growing. We feel we do a good job with offsite, specialty and corporate yoga classes so we are looking to expand in that direction. Our Yoga One Teacher Training program is truly a life enhancing experience. We’ve had over 250 people attend our course. Many of them want to continue to deepen their practice and expand their skills, so we are working on putting together a 300 hour Yoga One Teacher Training which then will provide graduates with a 500 hour designation. We will be doing more festivals and retreats. There is so much we want to do. (:

LM: Throw it back to the very first class taught at the studio, under the familiar skylights, what was that like? 

MC: Super exciting! Amy was leading class with the students who had followed her from the park and the various around town spots and the gym’s students were there as well. (That was the deal we made for using the space). We had to walk up the stairs through what is the current gym’s entrance, down the back stairs and along the back hallway to what used to be the entrance to the studio and is now walled over. We’d wait in the back hallway while the spin class or something was finishing and talk in the hallway with the students. It was a great time… so new and fun.

LM: You and Amy have always (since I’ve known you) been consistent about calling the teachers and students at Yoga One family, and I know this is intentional and heartfelt. How long did it take you before you realized you were building more than just a business? 

MC: Immediately. We were building a family from the get-go. Remember we had recently returned from backpacking around the world for 3 and a half years so we were wide open and receptive. We were (and still are) about fostering friendships and building community.

People used to come up to us in the park and ask what kind of dance we were doing and could they join us. Classes grew and grew and, as said before, when it got cold we moved around town from space to space, through a lot of trial and error. We used a night club in Hillcrest for a while that was under construction and the entire class literally had to climb over a pile of rubble to get to the practice space. That’s not a business, that’s a family forming.

We’re still working on making Yoga One a fantastic business, but we’ve already (in our opinion) cultivated a wonderful family. And thanks to all of the people who opened their space to us all those years ago. We couldn’t have done it without you.

LM: We all know the different milestones we celebrate for our children. What are some of the milestones you’ve seen and celebrated with Yoga One?

MC: There are so many that have touched us deeply and which we treasure! Those first few classes in the space and Rich, an established small business owner, recognizing we were on to something special and telling us we should sub lease the space. Amy teaching most of the initial classes and riding her bike around Downtown putting up flyers and spreading the word. Building out the back hallway so we had access to a bathroom! Getting voted “Best Yoga Studio” in San Diego City Beat and going to the awards party for the first time (and the other 8 times).

Amy appearing on the cover of Yoga Journal (twice). Creating the iYoga Premium app with 3D4 Medical. Leading a yoga retreat in Santa Barbara. Leading the first-ever yoga class aboard the USS Midway to 400 plus people. Releasing the Yoga One CD via Quango music group (remember cds?). Creating the office nook out of a dumb waiter shaft and closet (thanks Josh aka J-Money! Redoing the front hallway, that previous ceiling was painful to behold.

The 10 year anniversary party at the Porto Vista hotel and the 15th anniversary at the Hotel Solamar. The blog anniversary party and photo shoots. Having 120 people in the space for Y1 Studios Intimate Musical Evenings featuring Glen Phillips of Toad the Wet Sprocket and Sean Hayes among others. Workshops with fun visiting teachers like Kathryn Budig, Tiffany Cruickshank, Rachel Brathen, David Romanelli, Jill Miller, Diana Beardsley and others. Being on the news and in various publications is always fun.

Offering complimentary community classes and gift certificates so anyone and everyone can enjoy the joys and benefits of yoga. Seeing new students.  Seeing regular students. Seeing long-lost but returning students. Hearing that yoga has helped enhanced someone’s life.

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LM: Thank you so much for all the effort, continuing education, investment, time, and love you both pour into Yoga One: a yoga studio, a community, a family.

MC: Thank you, Laura, for birthing and raising the Yoga One blog and thanks to the fantastic Yoga One Teachers, Staff and students!

SaveSave

On June 17th, Pilgrimage of the Heart Yoga and Yoga One will celebrate the International Day of Yoga with a festival of yoga in beautiful Balboa Park in San Diego.

Amy Caldwell, master teacher and co-owner of Yoga One, will be leading an all-levels yoga class from 1:30-2:30pm that you won’t want to miss!

This FREE event will take place between 8:00 AM and 3:00 PM at Park Blvd on the President’s Way Lawn. Join 500+ yogis for 2 all level community classes, breakout yoga sessions, chanting and music for peace to inspire and empower people of all ages and walks of life.

The event is free, but registration is required. To register please visit: http://festivalofyogasandiego.org

Yoga One is more than just a yoga studio – it’s a family, built from years of dreaming, hard work, and daily presence from co-founders Amy and Michael Caldwell. If you’re looking for a top-notch yoga studio to improve your physical and mental well-being, Yoga One is the place to go. You’ll also find a community of welcoming individuals who are passionate about creating peace within themselves and without.

by Amy Caldwell

This piece originally published on Yoga Digest

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We’ve moved four times in the past year.  I’ve packed and unpacked, made hundreds of lists, sorted and simplified.  At times, amidst the chaos, I’ve wanted to drown myself in a good bottle of red wine (and done so).  Yet I’ve also danced, joyfully and lovingly, with each family member; a slow sweet dance with our eleven year old daughter to Sean Hayes in the kitchen of our tiniest rental, merengue to “Suavemente” with my husband, and our seven year old son learned to waltz near the Christmas tree at our final move, our new (very old) home.

At these times particularly, I remember that which we seek is already at hand. Feeling at “home” wherever we are is our true nature. No matter where we are or what we are doing, that which we seek is already inside each and every one of us…and all around us. However, it seems as humans we often forget this essential truth. That’s where suffering enters. Dancing can help us embrace the present moment.

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Find Your Space

Special people, places, situations or activities may help facilitate easier remembrance. Some meditation teachers recommend looking at the sky to reconnect to the big energy. Often being in nature or resting in Savasana (corpse pose a.k.a. final resting posture) after a balanced yoga practice can open the doors of perception to the deep peace of what being “home” feels like.

For me, as strange as it may seem, Coachella music festival is one of those places where deeper connection happens. A sea of diverse peoples, sights, smells, and of course sounds – Coachella can be akin to world traveling. Although it’s not far in terms of actual distance from my San Diego home, it is worlds away from my day-to-day experience (caring for a family and owning / operating a yoga studio).

Get Out of the Rut

While perhaps one might think, “Ah, yoga teacher, her life must be fancy free…” I encounter the same responsibilities as many adults. I pay bills, aim to conscientiously raise my children and maintain a healthy relationship with my husband of 20 years while managing teachers and staff, growing our business and making it a priority to maintain my own yoga practice and self-care.

In our day-to-day lives, there is often a routine, a rhythm that becomes like a groove on a vinyl record (“samskara” or “samsara” aka conditioned existence or stored mental and physical aversions).  When we step out into a new or different situation or environment, there is no blueprint. This phenomenon can provide an opportunity to be connected to our child-like, open presence. So for me, an out of the ordinary experience such as Coachella is like a reset button, reminding me to wake up and truly embrace the moment.

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Listen to What Speaks to You

One of my first yoga teachers advised, pay attention to that which speaks to you. I agree it is essential question to ask our selves, “Where do I feel connected to the ‘big energy’? What helps me feel at ‘home’?” Then equally important, is to really listen for your unique personal answer.  Another technique to arrive in the present (where, of course, we already are) is to close your eyes, take a few deep breaths and fully pay attention to the complete inhale and complete exhale – why not give it a try and notice how you feel (so simple but effective!).

Yoga practice is a useful tool to help us recognize our connectedness to each other, all living things and ourselves.  It isn’t about changing anything or adding anything. And, we definitely don’t need to constantly try new things to feel enlivened. But we can fully enjoy the many journeys of our life while remembering the comfort of our inner “home”.

So whether at Coachella with your best friends immersed in a sea of 90,000 plus pulsating, dancing, smiling fellow humans, on your yoga mat, or even driving your car, as my favorite teacher Diana Beardsley says, how wonderful “that every moment is an opportunity for ecstatic reunion.”

– Originally published at: http://yogadigest.com/ecstatic-reunion-tips-remembering-connectedness-present-moment/#sthash.oIfcgqjc.dpuf

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Head Yoga Teacher and Co-Founder of Yoga One, Amy Caldwell has dedicated herself to the practice, study and teaching of yoga since discovering its joys and benefits in 1997.