Yoga One Stories: Cover Girl Mom
July 23, 2021Flashbacks from Yoga One founders Amy and Michael Caldwell on how they nurtured a family-owned business and a thriving yoga community.



Amy was pregnant with who would turn out to be our daughter Raya (aka da Rula). Realizing that travel in the near future would be challenging, Amy booked a flight to attend a Yoga Journal conference in San Francisco. The thought of participating in classes with inspirational teachers while also being liberated from daily responsibilities for the weekend sounded too sublime to skip!
After a pleasant practice with some hundred other yoga aficionados, Amy was approached by a man with a ponytail who had been practicing behind her during class. He introduced himself as Todd Jones, the senior editor for Yoga Journal magazine*.
Jones thought Amy had a nice asana practice and wanted to know if she would be interested in doing a photoshoot at some point. They exchanged information and Amy returned to San Diego where she resumed nurturing Yoga One and planning for the arrival of our first child. (Second, if you count the studio).
Amy’s first overnight away from baby took place when Raya was 10 months old. Amy was back in San Francisco holding deep yoga poses for extended periods of time and having to take breaks during the shoot to pump milk.
On this first shoot, taken by David Martinez, Amy posed for a seven page “home practice section” on how to work up to Pincha Mayurasana (Feathered Peacock Pose).
She would return to San Francisco just a year later for two cover shots taken by acclaimed dance photographer Lois Greenfield. One of the shots was eventually used for the Yoga Journal’s 30th anniversary edition.
Some time after the publications, Amy received an email from an individual who had seen her on the cover and wanted to know, not what her favorite yoga pose or book was, but about her shoe size. She does have very nice feet!
* A magazine is a collection of words and photographs that the reader can hold in their hand and typically comes with pages that can be turned.